NCG is an advertising and communications holding with 20 years of experience in Ukraine and globally.

Nostra

Communications Group

Nostra

Communications

Group

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about us

NCG — 20 years of brand growth in Ukraine and abroad: 200+ clients and partnerships spanning 5+ years

We are a Ukrainian advertising and communications holding company. Our strength lies in our systematic approach: strategy, media, and analytics work together as a unified model for managing communications investments

We plan, scale, and optimize campaigns in 20+ countries. We ensure transparency, performance monitoring, and measurable results

We are also developing FMA (Foreign Markets Access)—a project that collects data on advertising markets in nearly 80 countries and helps plan promotions abroad

leaders
  • Dmytro Kutovoy Managing Partner
  • Maksym Lyvynets CEO
  • Alla Borshch clients & NB
  • Olena Burova strategy & products

  • NCG is a team of strategists, analysts, and media experts with hands-on experience in both the Ukrainian and international markets. We combine strategic thinking, a data-driven approach, and a deep understanding of the media landscape, which makes our communications management systematic and effective 

     

    In our work, we prioritize precision, accountability, and measurable results. We operate as a unified team where each area of expertise complements the others—from strategy and planning to media buying, analytics, and optimization

  • Yuriy Kotov planning & CTV
  • Roman Kostenko TV buying
  • Olena Bogomaz digital buying
  • Marina Zaverukha clients
  • Olha Bogashko clients
  • Олексій Демченко CTO
team

Our advertising and communications holding is not just a team, but a community of creative and ambitious professionals, where each member is a key player in achieving the success of our clients and partners

If you want to be part of our team, where each day brings new opportunities for creativity and growth, join us and become a co-creator of projects that impact the world of communications

  • 01 Our values

    Our values are not just words, but the soul of our team, which is defined by mutual respect, trust, and support. We believe that true strength lies in collaboration, where all members of our team work together towards a common goal. Responsibility and expertise are the core principles that guide our work. We are open to new ideas and challenges because we understand that only together can we achieve success

  • 02 Mission

    We provide innovative and effective communication solutions that drive business growth for our clients through the synergy of technology, creativity, partnership with all stakeholders, and the international experience of our holding's team

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Our clients trust us to implement projects both in Ukraine and internationally.

our clients
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services
strategy and implementation
media planning and buying
business development and support
  • 01 analytics of any field and R&D development

    Analytics is the key to a successful strategy. We offer detailed analysis in any field to help make informed decisions and adjust strategies for optimal results. Our research and development efforts are focused on implementing innovative solutions that keep your business a step ahead of the competition.

  • 02 strategy development

    The effectiveness of a communication campaign always depends on a well-thought-out strategy. Our experts analyze the market, competitors, and target audience to develop a customized strategy and communication ideas that ensure maximum effectiveness and the achievement of business objectives. Our approach is based on a deep understanding of the client's business and the use of advanced methodologies to create a strategy that works.

  • 03 data-driven solutions

    We provide data-driven solutions that further enhance the effectiveness of your advertising campaigns. Our approach involves analyzing large data sets to identify key trends and patterns, which help optimize the execution of your growth strategy. By leveraging data analytics, we create personalized solutions that help achieve business goals and provide competitive advantages.

  • 01 media planning

    We help effectively allocate your advertising budget by selecting the best media channels to achieve your business goals. Our approach includes comprehensive media planning using both traditional and modern digital communication channels, cross-platform planning, and scaling across different markets. We ensure precise and effective planning in terms of timing, location, and frequency of messages to maximize the reach and impact of your advertising campaign.

  • 02 media buying

    We provide cost-effective and efficient media buying services both online and offline to achieve maximum reach for your target audience. Our experts analyze the media market, select the best platforms for placement, consider current trends and context, and negotiate to obtain optimal advertising placement conditions both within Ukraine and beyond.

  • 03 media audit

    We conduct a comprehensive audit of media purchases and analyze the results of advertising campaigns to evaluate their effectiveness. We provide recommendations for optimizing future campaigns to ensure maximum return on advertising investment.

  • 01 high-quality client service

    Professional client service that guarantees peace of mind and confidence for our partners and clients. Our team provides support and effective communication at all stages of cooperation: from initial consultations to project completion. We focus on making each stage of client interaction transparent, comfortable, and productive.

  • 02 data intelligence & automation services

    Comprehensive data collection and analytics automation services include solutions for managing data from different countries. Our FMA (Foreign Market Access) project, in collaboration with the Ukrainian Advertising Coalition, demonstrates our ability to integrate and analyze information from global markets. The team uses advanced technologies for data collection, processing, and visualization. Dashboards and automated analytical systems enable valuable insights and real-time decision-making.

  • 03 сonsulting and support

    Our team of experts is ready to provide you with consulting and support in all aspects of your business. We offer comprehensive services in financial, legal, and technological consulting so you can act confidently and effectively tackle even the most complex challenges.

news

SUZUKI — the leader in reach among automotive brands in Ukraine

The campaign for the SUZUKI Vitara, implemented by the NCG holding, demonstrated how reach can be transformed into results.

Join the NCG Team: We’re Hiring for Three Key Roles

NCG, a Ukrainian advertising and communications holding, is growing — and we’re looking for new team members ready to shape bold ideas, drive impact, and grow together with us.

NCG launches thematic project for Hisense — official partner of the FIFA Club World Cup 2025

NCG is launching a new thematic project in partnership with Hisense — the official partner of the FIFA Club World Cup 2025.

Not Just Advertising: How to Strengthen KOBLEVO Cognac

The advertising and communications holding NCG developed and implemented a campaign for the KOBLEVO Cognac brand

How agencies are adapting to the new challenges of the digital age?

Conference "Television of the New Era: OTT/CTV, OLV, FAST channels"

Demand Generation in Google Ads

Sharing new opportunities for marketers

Sinupret on Bulgarian Television

Sharing insights from the advertising campaign for Sinupret on Bulgarian television
all news

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contacts

contacts

ask@ncg.ua +380-44-496-07-61

adress

3 Dorogozhytska Street, UNIT City,
Office B10, Kyiv, Ukraine 04112

Choose a service
  • Analytics of any direction and R&D developments
  • Strategy development
  • Data-driven solutions
  • Media planning
  • Media buying
  • Media audit
  • High-quality client service
  • Data intelligence & automation services
  • Consulting and support
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Fill out the form, and we will get in touch with you as soon as possible

Contacts

contacts

ask@ncg.ua +380-44-496-07-61

adress

3 Dorogozhytska Street, UNIT City,
Office B10, Kyiv, Ukraine 04112

Choose a service
  • Analytics of any direction and R&D developments
  • Strategy development
  • Data-driven solutions
  • Media planning
  • Media buying
  • Media audit
  • High-quality client service
  • Data intelligence & automation services
  • Consulting and support
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"The development of Ukrainian business and the economy through innovation, customer orientation, and team spirit is the path to the prosperity of our country."

Dmytro Kutovoy Managing Partner

Dmytro Kutovoy is the CEO of the NCG advertising holding. He is responsible for the company’s strategic development, investment allocation, and synergy between divisions. Under his leadership, the holding supports the growth of Ukrainian brands and helps them expand into new markets.

Dmytro actively fosters corporate culture by delegating operational management to top executives and creating an environment that encourages team creativity. In 2022, he took the lead in the Foreign Markets Access initiative of the All-Ukrainian Advertising Coalition, focusing on scaling Ukrainian businesses abroad.

Maksym Lyvynets CEO

Maksym Lynyvets – CEO of the advertising and communications holding NCG. He has over 20 years of experience in advertising and communications. He has worked at GroupM Ukraine, Media Partnership Buying, MEC, Cheil Communications, and Euro RSCG New Europe, collaborating with brands such as P&G, Mars, Colgate, Kyivstar, Sanofi, Samsung, Danone, Nemiroff, Novartis, Metro AG, and others. He is responsible for the strategic development of the holding, strengthening the team’s expertise, and scaling the business to international markets.

Alla Borshch clients & NB

Alla Borshch oversees client service within the holding and is an expert in advertising and marketing with extensive team management experience. She cultivates a work environment that promotes efficiency, grounded in respect, open communication, and the engagement of every team member.

Alla has a clear understanding of client needs and market dynamics, enabling her to craft effective, results-oriented advertising strategies. Her attention to detail and analytical skills ensure the successful execution of projects that meet and exceed client expectations.

Olena Burova strategy & products

Olena Burova oversees the development of the company’s strategic directions and client relationships, combining marketing expertise with an innovative approach to product and strategy development. Under her leadership, the company conducts market research and analyzes client needs to design and implement effective marketing strategies.

Her ability to blend creativity with analytics drives the creation of innovative solutions, ensuring the company’s success.

Yuriy Kotov planning & CTV

Yuriy Kotov has extensive experience in media planning and strategic analysis, managing the processes of strategic and tactical planning to achieve the effectiveness of advertising campaigns. Yurii is responsible for analyzing media trends and developing data-driven solutions for media planning.

Roman Kostenko TV buying

Roman Kostenko has extensive experience in media buying. He ensures the efficient procurement of media resources at optimal prices, analyzes the advertising platform market, explores new opportunities, and negotiates favorable contracts.

With a systematic approach and a deep understanding of the media industry, Roman builds long-term partnerships with media suppliers.

Olena Bogomaz digital buying

Olena Bogomaz has twenty years of experience in strategic and tactical media planning and media buying. She is responsible for maintaining partnerships with suppliers, implementing effective solutions, and exploring new opportunities to ensure the efficiency of digital advertising campaigns.

Marina Zaverukha clients

Marina Zaverukha has over 18 years of experience in marketing and advertising. She started her career in the marketing department of a bank and later progressed from offline media planning to client service in advertising holdings.

Marina specializes in establishing effective communication with clients, managing complex projects, and developing strategies to achieve business results for partners.

Olha Bogashko clients

Olha Bogashko has over 15 years of experience in client service. During this time, she has successfully executed numerous advertising campaigns for clients across various industries. Always result-oriented, she places a strong emphasis on the efficiency and effectiveness of every project. Olha has extensive expertise in developing and implementing comprehensive and unconventional solutions.

Олексій Демченко CTO

Oleksii Demchenko is an experienced professional with over 20 years of expertise in designing and developing IT solutions, from conceptualizing business models to creating products and platforms. He has the skills to navigate new technologies and build effective technological strategies. Oleksii leads cross-functional teams to achieve success in the IT sector for businesses.

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team

contacts

ask@ncg.ua +380-44-496-07-61

adress

3 Dorogozhytska Street, UNIT City,
Office B10, Kyiv, Ukraine 04112

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Normoven: an emotional connection grounded in precision and analytics

media strategy and implementation
The challenge, market context & objectives
Insights & strategic idea
Results

For seven years, the Ukrainian brand Normoven lost market share to a foreign leader that consistently invested in TV and digital advertising.

There is no product differentiation in the category of venotonics — all drugs have the same active ingredients. One of the barriers was the false assumption that imported products were more effective.

The campaign’s objectives were clear: break the downward trend, win the trust of Ukrainians, and increase SOM.

Research shows that one in three Ukrainian women has symptoms of varicose veins but puts off treatment — “because she has to keep everything to herself.”

This sparked an emotional insight: women need a partner who understands and supports them.

This led to the following strategy:

Normoven is dedicated to caring for you so that you can care for others.

The brand shifted its focus from rational communication to caring and humanity, creating a genuine emotional connection with women.

  • Sales increased by +32.13% year-on-year (2024 vs 2023)
  • We achieved a 5.8 percentage point increase in market share, from 22.4% to 28.2%. This is noteworthy, considering the 5% growth in the category
  • The leading competitor lost 10.8% of their SOM

The key to success was a multi-channel, video-centric strategy (TV, YouTube, social media, online pharmacies) with targeting and seasonal timing at peak demand (May–September).

Normoven proved that empathy, not formula, wins in pharmaceutical marketing.

The seasonal campaign, built on a deep understanding of the target audience, is an example of how emotional closeness and precise strategic calculation can change the market balance even in the most conservative category.

ALIKO: when style and strategy make the perfect blend

alcoholic beverages strategy and implementation digital
Video
The challenge, market context & objectives
Insights & strategic idea
Results

ALIKO entered a fast-growing but overcrowded “Pseudo-Georgia” cognac segment that outpaced traditional Ukrainian brands (+47% YoY growth). The main challenge was to capture the attention and loyalty of men aged 35–45, who represent 75% of the market.
 Key objectives:

  • Establish a premium positioning within the segment
  • Stand out through distinctive design (25% choose based on bottle appearance)
  • Reinforce authenticity and perceived status
  • Drive sales growth through image-led communications

The brand leaned into cultural codes and visual storytelling. Mountain symbolism, a gold-black palette, and an embossed bottle became key assets to express power, elegance, and authenticity.
 The campaign followed a digital-first approach with targeted short-form videos, programmatic ads, social media, radio, and branded retail activations. Most importantly, the product became the medium: the bottle told the story of ALIKO.

 

  • +287% revenue growth
  • +297% volume increase
  • Peak performance: September–November 2024
  • Fastest-growing brand in the “Pseudo-Georgia” category
  • Strong premium brand perception
  • Trust increased thanks to Bayadera Group’s social initiatives and support for the Armed Forces

Ketchup is no longer a Dessert

strategy and implementation FMCG
Video
Challenge
Insights and Idea
Results

Products with high levels of added sugar traditionally dominated the ketchup market. Meanwhile, consumers increasingly sought to reduce their sugar intake in response to global healthy eating trends. Pripravka identified this gap as an opportunity for innovation by offering a differentiated product that combined great taste with a health-conscious approach.

Objectives

  • Establish a niche in the ketchup market by creating a new category: “Reduced-Sugar Ketchups.”
  • Build a strong emotional connection with the audience through messaging focused on healthy eating.
  • Increase brand awareness and attract new customers.

 

Pripravka responded to this demand by researching consumer needs. Over half of the respondents expressed a desire to reduce their sugar intake, highlighting a crucial insight for developing a new product. At the same time, the ketchup market lacked low-sugar alternatives, providing an opportunity to carve out a unique product niche.

Idea
Introducing a new ketchup with 42% less added sugar was an innovative response to healthy eating trends. Staying true to the primary goal of preserving the classic ketchup taste, Pripravka used stevia as a sugar substitute, achieving a balance between flavor and health.
To promote the product, the team launched a creative advertising campaign with the core message: “Ketchup is no longer a dessert.” The campaign featured influencer marketing with culinary bloggers and active promotion through television and social media.

The product received positive feedback from consumers, establishing a new category of “reduced-sugar ketchups.” As a result, the brand increased its market share in the sauces segment from 5% to 16.6% in gross profit. Additionally:

  • Brand awareness rose to 23%.
  • 59% of consumers expressed an intention to purchase the product soon.

Pripravka demonstrated how an innovative approach to product development can not only meet market needs but also create a new category with success in a competitive market.

This case proves that even in a saturated environment, there is room for growth and for crafting a unique offering that addresses current consumer demands.

AJAX: Saving from an Imperfect World

security systems & smart tech media planning and buying strategy and implementation
Challenge
Insights and Idea
Results

The security systems market traditionally relies on fear and intimidation, which influences advertising strategies. Ajax had an ambitious goal—not only to become a recognizable brand in the security category but also to shift the perception of this category, emphasizing security guarantees and modernity. A key task was to overcome the “Facebook bubble” barrier and build brand awareness among the mass audience nationwide.
Moreover, the client expected not just a successful campaign but also the implementation of tools to optimize marketing investments and improve business processes.

The key insight was understanding the consumer’s need for security without imposing fear. To establish a clear link between “security system = Ajax,” an ad was created that showcased different life situations where the system provides peace and confidence.
To achieve maximum effectiveness, the creative was tested using NeuroKnowledge. This tool allowed for evaluating audience perception of the ad, adapting visual decisions and composition to maintain viewer attention and deliver key messages.
The media mix included a 360-degree approach, focusing on:

  • TV for mass influence
  • Digital advertising (including social media) for precise targeting
  • Development of an innovative calculator and dashboard that enabled real-time management of investments and the sales funnel

Brand Awareness: Ajax became firmly established in the mass audience’s mind as a leading brand in the security field, overcoming the narrow reach of the “Facebook bubble.”
Business Process Optimization:

  • A short- and long-term forecasting model was implemented, allowing for better management of marketing investments.
  • Advertising costs for starting campaigns were optimized, reducing the budget by 20-25% without losing effectiveness.

The success of the Ajax campaign was based on a well-chosen communication idea that focused on positivity and security guarantees. The effective media mix, use of modern analytics tools, and implementation of innovative management models enabled the achievement of strategic goals and ensured the continued development of the brand.

IREX «Еволюція в умовах війни. Шлях динозавра»

strategy and implementation FMCG digital
Video
Challenge
Insights and Strategic Idea
Results

At the beginning of 2022, “Sabrise,” one of Ukraine’s leading pest control manufacturers, faced significant challenges due to Russia’s full-scale invasion. The company severed all ties with the aggressor state, including the popular “RAPTOR” brand, which had been a market leader in mosquito repellents. The overall market experienced a decline, especially the flying insecticide category, where “RAPTOR” held a 26% market share before the invasion.

The economic downturn, population migration, and the emergence of new low-cost competitors jeopardized the brand’s survival. The primary challenge was maintaining consumer loyalty to “RAPTOR” while simultaneously creating a new brand, “IREX,” without losing market share.

In 2022, the sales of the category fell by 51%, and the active audience decreased by 20-25%. It was essential to balance preserving the popularity of “RAPTOR” while transitioning to the new brand under the conditions of economic crisis.

IREX represents the “predator of the new generation with a steel character,” combining the familiar Raptor dinosaur with new characteristics reflecting modern values such as technological advancement and environmental consciousness. The target audience comprises young individuals aged 25-45 who actively use digital technologies and prefer focusing on important tasks rather than dealing with insects.

The brand employs video ads with the slogan “Eliminate mosquitoes, not plans,” showcasing IREX decisively defeating pests. The 2023 strategy focused on digital campaigns in social media, and in 2024, communication tools were optimized for greater effectiveness.

IREX embodies determination and innovation, actively engaging the youth in combating pests while maintaining ties with the previous brand.

2023: The launch of the new IREX brand exceeded planned market share (SOM) metrics by 60%. Communication campaigns reached 87% of the target audience, indicating the brand’s successful adaptation to new conditions.

2024: IREX solidified its position as a leader with a 42% SOM, and brand awareness increased from 0% to 30%, marking a significant achievement in just two seasons.

Let’s fight the crisis

banking & finance digital
Video
Challenge, description of the situation and goals
Insights and strategic idea
Results

During the crisis, PUMB sought to support small business owners by simplifying banking operations and attracting new customers. The bank became the first in Ukraine to offer 100% remote account opening for businesses — with online document verification, without visiting branches and without additional contacts with managers. This was important because entrepreneurs needed simple and quick solutions for conducting business in conditions of uncertainty.

The campaign, with a focus on reach and conversion, included the launch of a YouTube video aimed at raising awareness of the new service and encouraging deeper views of the main video. To measure effectiveness, the YouTube Brand Lift study was conducted, which evaluated the memorability of advertisements. During the campaign, there were regular optimizations and testing of placement strategies in performance tools to maximize quality conversions.

The campaign reached 75% of the target audience with an effective frequency, and the video completion rate (VTR) was 45%. The conversion plan was exceeded by 24%. Brand ad recall increased by 12% according to YouTube Brand Lift research, and spontaneous awareness of the PUMB brand among small business owners increased by 78% year-over-year.

The Story of One Track

consumer electronics strategy and implementation digital
Challenge
Insights and Idea
Results

Apple aimed to emphasize the key role of the MacBook in creative processes, particularly in music production. The main challenge was to establish a connection between the MacBook and modern music, targeting a young audience interested in electronic music.

Insights:

  • The KISS FM audience is actively engaged with modern technologies that help unlock creative potential.
  • The personal experiences of influential musicians and the demonstration of the track creation process build trust and engage listeners.
  • Promo videos and music integrations are the most effective ways to interact with the audience.

Idea:

Іn partnership with KISS FM, launch a content series called “The Story of One Track” showcasing how the MacBook helps in music creation. The project included stories from DJs Lutique and Mr. Sunny, who demonstrated the process of creating tracks using the MacBook. The campaign covered radio announcements, website publications, video content, and social media posts.

Radio Announcements on KISS FM:

  • Total reach: 978k listeners.
  • 6.99 million contacts with the target audience.

Digital:

  • PR materials on KISS FM and BIT.ua websites reached 532k users, with 14k reading the articles.
  • Promo videos garnered 4.78 million views and 47k clicks.
  • Social media: 221k impressions and 10.9k story views.

The project highlighted the versatility of the MacBook as a creative tool, expanding its usage scenarios in this market, which earned audience trust and created added value for the brand.

Strength and calm

banking & finance digital
Video
Challenge, description of the situation and goals
Insights and strategic idea
Results
https://youtu.be/ZdiihbWMhHM

Against the backdrop of the instability and volatility of the economic situation in Ukraine at the end of 2022, the preservation of financial assets became critically important, especially in war-torn regions. Only 17% of the population chose traditional deposit mechanisms to protect their funds. PUMB decided to accept this challenge by increasing its deposit portfolio in the context of economic crisis and uncertainty.

In response to the situation, PUMB developed two deposit programs: “Steel” and “Calm”, which were aimed at two different market segments – experienced users and beginners, respectively.

  • The “Steel” deposit focused on confidence and high interest rates.
  • The “Calm” deposit provided peace of mind and the ability to manage the deposit 24/7.

The digital campaign was carefully tailored to the needs of each audience segment and was conducted consistently, with a focus on individual goals for each product. PUMB used platforms such as YouTube, Facebook, Instagram and Programmatic, with an emphasis on precise targeting and optimization of approaches, including the use of TrueView for Action to achieve maximum effectiveness.

  • No. 1 in terms of deposit growth dynamics among Ukrainian banks.
  • No. 1 in terms of customer trust among banking institutions.
  • No. 1 in terms of customer choice for placing deposits.

The campaign demonstrated the effectiveness of the digital approach:

  • TrueView for Action led to more than twice as many app installs after watching videos compared to other formats, even with smaller budgets;
  • optimizing in-app conversions through reallocation of UAC, FB CPL, and Inst CPL confirmed the correctness of the chosen strategy.

Pripravka: Cooking in Sauce

media planning and buying strategy and implementation FMCG
Video
Challenge, Context, and Goals
Insights and Strategic Idea
Results

The Ukrainian sauce market had not seen a product that combined the functions of a marinade and a base for cooking meals. TM “Pripravka” set an ambitious goal to introduce a unique product category, “Cooking in Sauce,” simplifying home cooking.

Key Challenges:

  • Novelty of the format: Consumers were accustomed to using sauces only as toppings, so there was a need to explain how to use the product.
  • Pandemic period: People spent more time at home but were cautious about trying new products due to economic uncertainty.
  • Crowded market: It was necessary not only to create a new niche but also to convince the audience of its value.

Goals:

  • Educate consumers on how to use the product with clear and practical content.
  • Increase brand penetration in the culinary solutions segment.
  • Achieve high product awareness among the target audience in a short time.
  • Stimulate product trials through interactive formats.

 

Insight – modern consumers want to save time on cooking while still enjoying delicious and “homemade” results. They lack simple, proven solutions that don’t require advanced cooking skills.

Strategic Idea – develop a campaign to position the new product as a culinary assistant:

  • Focus on practicality: Showcase how to easily use sauces for cooking through video recipes, master classes, and tips.
  • Influencer power: Engage culinary bloggers perceived as experts to demonstrate dishes made with the new product.
  • Interactive content: Step-by-step recipes, polls on social media, and short video instructions for TikTok.
  • Creative adaptation for the target audience: The slogan, “Cook Easily, Like in a Restaurant,” highlighted the product’s key value.

Communication Channels:

  • YouTube: Videos featuring influencers.
  • Instagram and TikTok: Short video recipes and interactive stories.
  • Contextual advertising: Targeting the culinary audience.
  • Retail activations: Promotional offers and in-store tastings.
  • Increased awareness: The product gained 12 million video views on YouTube and TikTok.
  • Content engagement: 850,000 likes, comments, and shares on social media.
  • Sales: 150,000 units sold in three months, exceeding the initial plan by 35%.
  • Interactivity: Over 120,000 people participated in polls and interactive activities.
  • Brand repositioning: “Pripravka” began to be perceived as an expert in the quick culinary solutions category.

Walking “It all starts with clean shoes”

FMCG digital
Video
Challenge, description of the situation and goals
Insights and strategic idea
Results
https://youtu.be/hY5fqapszF8

Sabrise, a well-known expert in shoe care cosmetics, decided to sever all ties with the Russian brand Salton after the start of a full-scale war in 2022 and start developing its own brands. In July 2023, a new brand WALKIN appeared on the market, among the first products of which was Walkin Active Foam for white shoes – completely Ukrainian production. However, the white shoe season was coming to an end, and the brand strategy had not yet been fully developed. At this critical moment, with a limited budget, it was necessary to increase sales for further business development.

To achieve this goal, we decided to take advantage of the popularity of Street style culture, which is gaining momentum in modern cities. Despite the war, Ukrainians continue to express themselves through fashionable looks, where white shoes have become an integral part of the wardrobe. We decided to address the target audience of fashionistas through one influencer who would embody the company’s values ​​and be a native user of the product. For this role, we chose Ramina Eshakzai, a Ukrainian photo and TV model, blogger and host of the YouTube channel “RAMINA”. We gave her a set of Walkin products and asked her to share an honest review with her audience on Instagram.

The results exceeded all expectations: in less than 6 hours, a three-month supply of the product from the marketplace was sold out. We received about 120 thousand unique reaches and over 7.3 thousand interactions with the content (likes, shares, comments, saves, transitions to the brand page). The number of subscriptions to the @sabrise.ukraine page increased significantly, and sales increased 9 times within a week after the integration. This success ensured further growth of the brand and inspired us for the upcoming full-fledged launch of WALKIN.

WALKIN — A confident step starts with clean shoes!